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HHS fifth document production

HHS fifth document production

Page 1: HHS fifth document production

Category:General

Number of Pages:106

Date Created:February 21, 2012

Date Uploaded to the Library:February 20, 2014

Tags:condition, existing, aacute, MOTHER, DAUGHTER, Overview, Super, enrollment, radio, coverage, mdash, medicare, health, HHS, Services, Insurance, EPA, ICE, CIA


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2010 Fraud Prevention Campaign 

CMS Cracking Down :30 Page 

AUDIO:
VIDEO: 
AGENT:  Were cracking down 
SUPER: Charles Hackney Special 
Medicare fraud.
Agent 

ATTORNEY: The new healthcare law gives powerfulSUPER: important message from 
SUPER: Carmen Ortiz U.S. Attorney 
new tools fight itMedicare 

AGENT: investigate it 

ATTORNEY: prosecute it 

AGENT: And stop criminals. 

SMP VOLUNTEER #1: Our senior 
SUPER: Diane Caradeuc Senior 
Medicare Patrol volunteers
Medicare Patrol 

CMS Cracking Down :30 Page 

SMP #2: ...are teaching seniors 
SUPER: Stan Cohen Senior 
across the country
Medicare Patrol SMP #1: to stop, spot, and reportfraud. 

SMP #2: You can help. 

SMP #1: Guard your Medicare card. 

SMP #2: Dont give out your card number over the phone. 

SMP #1: Call report any 
SUPER: 800 MEDICARE and 
suspected fraud.
StopMedicareFraud.gov come
and stay screen 
CMS Cracking Down :30 Page 
ATTORNEY: Were cracking down Medicare fraud. 

AGENT: Lets make Medicare stron 
SUPER: Paid for the U.S. Depart
ger for all us.
ment Health and Human Services 
TTY: 1-877-486-2048 
CMS SHniorV TaOking#18;CarGV :30 Page 
AUDIO:
VIDEO: 
MAN know the best card youre
TWO COUPLES TAL. THEY 
holding.
PLAY CARDS. 

MAN You do" 

MAN Your Medicare card. MESSAGE FROM MEDICARE SUPER: IMPORTANT #11;THEY ALL SMILE#12;. %ut dont let anyone see e[cept your doctoror their staff. 
WOMAN And dont tell anyone your card social security numberover the phone. 
MAN Guard your card. #11;HOLDINGCARDS CLOSE HIS CHEST#12; 
WOMAN hear unauthorized card use big source fraud. 
CMS SHniorV TaOking#18;CarGV :30 Page 
MAN The new health care law lets 
SUPER: StopMedicareFraud.gov crack down criminals and win
APPEARS AND STAYS 
against fraud.
SCREEN WOMAN Making Medicare stronger. 

MAN And speaking winning #11;REVEALS WINNING HAND#12; 
MAN Not again#4; 
MAN Learn more 
StopMedicareFraud.gov 

   
  11151231
  Medicare.gov 1-800-Medicare(NAPCA):1-800-582-4218 

Medicare Open Enrollment sec Radio Script 
SFX: Newspaper flipping. 
Announcer: important message from Medicare and the Department Health and Human 
Services. 
Wife: Look, the new harvest rice sale. 
Husband: Thats big savings. 
Wife: Speaking savings, could save money prescription drugs get better coverage 

review and compare plans during Medicares Open Enrollment period. 
Husband: When that? 
Wife: November December 31. And because the new healthcare law, wellness checkups and 

preventive care will free next year for most people with Medicare. 
Announcer: learn more visit Medicare dot gov call1800Medicare. For assistance 
Chinese/Korean/Vietnamese, call NAPCA 1800582xxxx 

  60    
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           . :           1-800-633-4227  .      1-800-582-4259,     . 

Medicare M Ghi Danh Kch Bn giy Cho i Pht Thanh 
Xng Ngn Vin: Nhn tin quan trng t Medicare v B YT v Dn S Hoa K. 
SFX: Ltt bo. 
V:Coi ka mnh,go u ma ang bn h gi. 
Chng:,Vy l tit kimc kh nhiu h em. 
V: , Ni ti tit kim, mnh cng c ths btc tin mua thuc theo toa hay la` 

c quynli tt hnnu mnh coi li v snh cc chng trnh bo him trong 
sut thihn ghi danh cho Medicare. 

Chng: Khi novyem? 
V:T thng mimt ti thng mi hai. V theo lut miv chm sc sc 
kho kim-tra sc-kho v khm phng-ngas c min ph nmti cho huht 
mi ngi c Medicare. 

Xng Ngn Vin:  bit thm, xin vomng Medicare chm gov haygi 1800Medicare. Cn gipbng ting Vit, xin giTrung Tm Gip Ngi Gi  ng  s18005824336 


2011,



  ID

 



 

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11627 Airport Rd.,  Suite Everett, 98204 

Radio Script 
CMS Open Enrollment 2010 

Shirley Caesar :30 
ANNCR: important message from Medicare. Shirley: Hello, Im Shirley Caesar and want about Medicare.  Now through December 31st Open Enrollment; time review your Medicare plan and compare other options. You could save money, get better coverageor both. And did you see the new benefits from the health care law. Like 50% off brand name drugs for people the donut hole.  Now thats something sing about. ANNCR:  Open Enrollment ends December 31st.  Review your Medicare. Visit medicare.gov call 1800-MEDICARE. 

Thursday, November 18, 2010 thru Wednesday, November 25, 2010
THE KANSAS CITY GLOBE 

CMS :30 Coffee Shop Rev. 10/22/10 p.m. 
SUPER: important message from Medicare 
STELLA READING PAPER: Hmm.Were getting more Medicare benefits from the new 
healthcare law. 

JANE: Yup. Free cancer screenings  
WAITRESS DELIVERS PLATE WITH FEW DONUTS IT. 
JANE: .and percent off brand name drugs you enter the donut hole. 
STELLA: You read paper? 
JANE SHAKES HEAD: went medicare dot gov.  Its Open Enrollment, you know.  
CUT AWAY JANE HOME COMPUTER VISITING MEDICARE.GOV. 

SUPER: MEDICARE OPEN ENROLLMENT NOVEMBER 
DECEMBER 31. 
JANE VO: checked out all the options and found better plan for budget. 
CUT BACK COFFEE SHOP. 
STELLA: Knowledge power. 
ANNCR: Visit medicare dot gov call 1-800-MEDICARE. 
SUPER: Paid for the U.S. Department Health and Human Services. 

CMS 
:30 Walk the Park 
Rev. 10/22/10 p.m. 

SUPER: important message from Medicare. 
BETH: Hey, John, you sure look happy. 
JOHN: just changed Medicare. 
SUPER: Medicare Open Enrollment November December 31. 
BETH: Open Enrollment? 
JOHN: Yup. compared plans and found better coverage for me. 
BETH: course you noticed the extra benefits get from the new healthcare law. Like 

percent off brand name drugs for people the donut hole. 
CUT ARTCARD: 50% off brand name drugs the donut hole 
CUT BACKTO THEM THE PARK. 
JOHN LOOKS LIKE DIDNT KNOW THAT. BETH PASSES HIM, SHE LOOKS BACK AND TEASINGLY SAYS: 
BETH: You gotta keep up. 
ANNCR: Its Open Enrollment. Time compare and review plans medicare dot gov, call 

1-800-MEDICARE. SUPER: Paid for the Department Health and Human Services SUPER HHS logo and CMS logo 

CMS 
:30 Radio Walk the Park 
Rev. 10/22/10 p.m. 

OUTDOOR AMBIENCE. PEOPLE WALKING. LIGHT MUSIC. 

ANNCR: important message from Medicare and the U.S. Department Health and Human 

Services. 

SFX: EXERCISE BREATHING, FAST FOOTSTEPS. 

BETH: Weve got two miles go, John, why are you smiling? 

JOHN: just changed Medicare. 

BETH: Open Enrollment? 

JOHN: Yup. compared plans and found better coverage for me. 

BETH: Did you see the extra benefits get from the new healthcare law? Like percent off 

brand name drugs for people the donut hole. 
JOHN: Really. 
BETH: Cmon John, you gotta keep up. 
ANNCR: Open Enrollment November December 31st. Visit medicare dot gov, call
800-MEDICARE. 

PLEASE KEEP THIS CONTACT INFORMATION FOR YOUR REFERENCE 

www.medicare.gov 
Visit online review your plan. 
1-800-MEDICARE (TTY 1-877-486-2048) 
Call get help from trained Medicare representative learn where you can get help locally. 

2011 Medicare You 
Check your mail for handbook review 
available Medicare plans. 

CMS OPEN ENROLLMENT 
:30 COFFEE SHOP 

SUPER: important message from Medicare STELLA READING PAPER:  Hmm. Were getting new Medicare benets from the new healthcare law. 

CMS OPEN ENROLLMENT :30 WALK THE PARK 

Visite experto Medicare. 
Incluso est perfectamente feliz con plan Medicare, periodo Inscripcin Abierta oportunidad perfecta para comparar que tiene actualmente con todas las opciones disponibles para prximo ao. Quizs pueda ahorrar dinero, recibir una cobertura mayor mejor, ambas cosas. olvide averiguar acerca todos los nuevos benecios nueva ley salud que vienen pronto. mayora las personas con Medicare obtendrn servicios preventivos gratis, como pruebas para detectar cncer, examen anual bienestar las personas que encuentran periodo sin cobertura, recibirn 50% descuento medicamentos recetados marca. 
DESPEGUE AQU TENGA ESTA INFORMACIN MANO 
Asista evento, donde experto ayudar revisar plan Medicare del 2011. 

Alivio Medical Center, 966 21st Street, Chicago, 60608 
martes diciembre   9:00  1:00 

Beneciarios Medicare pueden recibir una vacuna contra gripe gratis durante evento. Para ms informacin llame 312-829-6017. 

Traiga tarjeta Medicare una lista sus medicamentos recetados con las dosis correspondientes frecuencia uso indicado. 

Pruebas gratis prevencin ms informacin est alcance. 
www.medicare.gov 1-800-633-4227 (TTY 1-877-486-2048) 

MEDICARE OPEN ENROLLMENT SPANISH :60  RADIO 
11/1/2010 SECOND RADIO SPOT: EL CAF 
ANNOUNCER: mensaje importante Medicare. 
[SFX- kitchen family home (door opens and closes, keys, newspapers and coffee mugs)] 
DAUGHTER [Caring tone]: Mami, olvides que lleg hora Inscripcin Abierta para 
Medicare. 
MOTHER: S, s hijita s! Pues llam nmero telfono Medicarecompar los 
planes encontr mejor opcin para pap para m. 
DAUGHTER: Buensimo! Tambin diste cuenta que con nueva ley salud, podras 
recibir pruebas gratis para detectar cncer examen anual bienestar? 
MOTHER [Enthusiastic tone]: S, saber poder! 
[SFX- MOTHER and DAUGHTER laugh together] 
[SFX-Phone dial sound] 
DAUGHTER: A quin llamas mam? 
MOTHER [Enthusiastic tone]: Voy llamar mis amigas para acordarles que tienen que 
revisar plan Medicare! 
ANNOUNCER: Revise plan Medicare. Hay nuevos beneficios que ayudarn.  Llame 
hoy 1-800-633-4227. Los usuarios TTY deben llamar 1-877-486-2048, mire manual 
Medicare Usted, vistenos lnea medicare.gov. Inscripcin Abierta Medicare 
del noviembre diciembre. 
ANNOUNCER: mensaje del Departamento Salud Servicios Humanos los Estados 
Unidos. 

Back translation follows. 

MEDICARE OPEN ENROLLMENT SPANISH :60  RADIO 
11/1/2010 SECOND RADIO SPOT: MORNING COFFEE 
ANNOUNCER: important message from Medicare. 
[SFX- kitchen family home (door opens and closes, keys, newspapers and coffee mugs)] 
DAUGHTER [Caring tone]: Mom dont forget its open enrollment period for Medicare  
MOTHER: Yes, yes. know! called the Medicare phone number compared plans and found 

one thats better for your dad and me.  

DAUGTHER: good! Did you also notice that with the new health care law.you could get 

free cancer screenings, and annual wellness checkups? 

MOTHER [Enthusiastic tone]: Yes, knowledge power!  

[SFX- MOTHER and DAUGHTER laugh together] 

[SFX-Phone dial sound] 

DAUGHTER: Whom are you calling Mom? 

MOTHER [Enthusiastic tone]: going call girlfriends remind them that they should 

also review their Medicare plan! 
ANNOUNCER: Review your Medicare plan. There are new benefits that will help you. Call
800-633-4227 today, review the Medicare and You handbook, visit online medicare.gov. 
Medicare open enrollment from November December 31. 
ANNOUNCER: Message from the U.S. Department Health and Human Services. 

 2009 Open Enrollment Paid Media Overview  2009 Open Enrollment Paid Media Overview  2009 Open Enrollment Paid Media Overview  2009 Open Enrollment Paid Media Overview 
Tactic  August  September  October  November  December  
7/26  8/2  8/9  8/16  8/23  8/30  9/6  9/13  9/20  10/4  10/11  10/18  10/25  11/1  11/8  11/15  11/22  11/29  12/6  12/13  12/20 
 General Market  
Cable (AMC,GSN,Hallmark,CNN,etc.)  Total  
Network News (Early Evening)  

Radio  
Network Radio  100  100  100  100  100  100  100  100  

Print  
AARP Bulletin  P4CB  
USA Weekend  P4C  P4C  P4C  
Parade Targeted 50+ Edition  P4C  P4C 

General Market Campaign Total  

African American  
Radio (Top Markets)  
Baltimore  
Atlanta  
Detroit  
Philadelphia  
New York  
Chicago  
Houston  Total 2100 spots Across  
Dallas  Markets  

Print (Top Markets)  
New York Beacon (NYC)  
The New York Carib News (NYC)  
New York Daily Challenge (NYC)  
Amesterdam News (NYC)  
Atlanta Inquirer (Atlanta)  
Chicago Defender (Chicago)  
Chicago Crusader (Chicago)  
Washington Informer (DC)  
The Afro American (DC)  
East the River (DC)  
The Philadelphia Tribune (Philadelphia)  
L.A. Sentinel (Los Angeles)  
Our Weekly (Los Angeles)  
Michigan Chronicle (Detroit)  
Houston Defender (Houston)  
Houston Forward Times (Houston)  
The Dallas Examiner (Dallas)  
African American News Issues (Ft. Worth)  
The Afro American (Baltimore) 
African American Campaign Total  

Hispanic (Univision Telemundo)  Total  
Eight markets  
Miami  
New York  
Chicago  
Houston  
MIami  
Dallas  
San Diego  
San Francisco  

Radio  Total  
Local (Top Markets)  
Chi WOJO  
HOU-KLTN  
NY-WXNY  
MIA-WAMR  
DAL KLNO  
SD-KLQV  
SF-KSOL  
DC-WLZL  

Tactic  August  September  October  November  December  
7/26  8/2  8/9  8/16  8/23  8/30  9/6  9/13  9/20  10/4  10/11  10/18  10/25  11/1  11/8  11/15  11/22  11/29  12/6  12/13  12/20  
Hispanic Campaign Total  

Net 
Cost 

$5,775,421 $2,911,394 
$2,114,947 
$1,697,432 
$12,499,194 
$42,200 $42,200 $42,200 $42,200 $42,200 $42,200 
$115,000 
$57,500 
$57,500 
$57,500 
$540,700 
$600,000 
$200,000 

 2009 Open Enrollment Paid Media Overview 
Net Cost $800,000 

 2009 Open Enrollment Paid Media Overview 
Net Cost  
$20,196 $16,416 $18,360 $21,384 $9,072 $9,720 $16,425 $1,800 $4,284 $9,180 $2,027 $1,727 $1,560 $5,175 $1,890 $139,216  
$13,979,110  

Dear Dr. you treat patients with preexisting condition who lack health care coverage? so, they may eligible for new federal programthe PreExisting Condition Insurance Plan (PCIP) for children and adults who have been locked out the health insurance market because preexisting condition. This program can also help you reduce the uncompensated care you provide for these patients. participating provider, you provide innetwork benefits PCIP enrollees your state. Wed like work with you increase awareness this important program and discuss with you how can benefit your patients who lack health care coverage. 
Heres how the PreExisting Insurance Plan can work for you. PCIP can: 
 Direct patients participating providers through customer service referrals and www.pciplan.com; 
 Offer reimbursement and assignment benefits for PCIP participating providers; 
 Reimburse clean claims days; and 
 Allow easy verification benefits through PCIPs cards. also have free materials you can use educate your staff and patients plan eligibility, coverage options and benefits, premium rates and eligibility requirements. obtain PCIP benefit summaries, please email: customerservice@pciplan.com. download PCIP articles for your website newsletter, please to: www.pciplan.com/providers. you have questions, would like arrange presentation one our staff the PreExisting Condition Insurance Plan, please contact Chastity Brown at: 8008216136, Ext. 4461 (email address). look forward discussing this program with you and your staff. 
Sincerely, 

Fact Sheet 
The PreExisting Condition Insurance Plan New Health Coverage Option for the Uninsured 
People who have had difficulty finding health coverage have been turned down for coverage because ofa preexisting condition and feel like they are out options are not out out luck. They may now eligible for new federal programthe PreExisting Condition Insurance Plan (PCIP). 
PCIP designed bridge 2014 when the nation transitions new marketplace and all Americansregardless their health statuswill have access affordable, quality health coverage. This health coverage program administered the state level states and the federal government states and the District Columbia. 
Plan Eligibility qualify for this program, person applying for coverage must be: U.S. citizen residing here legally; have been without health coverage for least months; and have preexisting condition have been denied coverage because health condition. 
Eligibility not based income and enrollees are not charged higher premium because medical condition. 
Coverage 
The PreExisting Condition Insurance Plan provides people with preexisting condition comprehensive health coverage the same price that healthy people pay. covers primary and specialty care, hospital care, prescription drugs, home health and hospice care, skilled nursing care and preventive health and maternity care. 
Monthly premiums vary state and enrollees must pay deductible and some costsharing expenses. 
LifeChanging Results 
This coverage program already changingand savingthe lives enrollees across the country and helping them finally receive treatment for conditions that have plagued them for years. James Katy, Texas was diagnosed with brain cancer last year. James was able join the PreExisting Condition Insurance Plan Texas and received the medical treatment that needed. 
More Information 
Each state may use different method determine whether person has preexisting condition has been denied insurance coverage. such, people should check with their state establish eligibility rules. For more information, including eligibility and how apply, people can visit www.pcip.gov and select Find Your State. Then select state from dropdown menu. tollfree Call Center 18667175826 (TTY 18665611604) open from a.m. p.m. Eastern Time, 

Draft Backgrounder, SSA Benefits Staff, 12/7//10 
The PreExisting Condition Insurance PlanNew Coverage Option for the Uninsured 
The PreExisting Condition Insurance Plan (PCIP) transitional program for people with preexisting condition that will serve bridge coverage until 2014 when Americansregardless their health statuswill have access affordable health insurance. 
You are the front lines every day talking people with disabilitiesmany whom are unable find health insurance. The PreExisting Condition Insurance Plan may help your beneficiaries and applicants and available children and adults every state. federal program that administered the state level states and the federal government states and the District Columbia. 
Studies estimate that 200,000 400,000 people will eventually covered the PreExisting Condition Insurance Plan. you know, people with preexisting condition face daunting challengesand high costswhen they shop for health insurance. The PreExisting Condition Insurance Plan covers physician and hospital services and prescription drugspremiums vary state. Annual outofpocket expenses for enrollees are capped. 
Eligibility qualify for this program, person applying for coverage must be: citizen the United States residing here legally, have been uninsured for least months, and have preexisting condition have been denied insurance coverage because medical condition. 
How Apply 
Different states may use different methods determine whether person applying for the program has preexisting condition and whether she has been denied insurance coverage. So, people applying for the PreExisting Condition Insurance Plan need check how establish eligibility their state. 
For information about how apply, Find Your State www.pcip.gov. You can click state from map the United States select state from drop down menu. You can also call tollfree line at: 18667175826 (TTY 18665611604) get more information. The Call Center open from A.M. P.M. Eastern Time. 
Were working with other government agencies, well health and consumer organizations across the nation, help guarantee that people who feel theyre out coverage options are aware the PreExisting Condition Insurance Plan and how can change their life. hope you will discuss the PreExisting Condition Insurance Plan with your beneficiaries and applicants extend the reach and impact this exciting new program. 

### 

SSA Draft Newspaper DropIn Article, 12/7/10 
The PreExisting Condition Insurance PlanNew Coverage Option for the Uninsured you have had hard time finding health insurance because preexisting condition youve been turned down for insurance coverage and feel like youre out options, youre not out luck. You may now eligible for the PreExisting Condition Insurance Plan created the new health reform lawthe Affordable Care Act. 
This transitional programnow available all states and the District Columbiais designed bridge coverage for children and adults who have been locked out the health insurance market because preexisting condition. 2014, Americansregardless their health statuswill have access affordable health insurance. 
Under this health insurance plan, youll receive insurance coverage for wide range medical benefits including physicians services, hospital care, and prescription drugs. All insurance benefits are available youeven treat preexisting condition. You wont charged higher premium because your medical condition and your eligibility not based your income. Like standard health insurance plans, youll required pay monthly premium, deductible, and some costsharing expenses. 
The plan which started late summer already getting results that are changing the lives Americans across our nation who dont have medical insurance and need medical care. James H., who lives Texas, was diagnosed with brain cancer March. Shortly after his diagnosis, James insurance company rescinded his insurance coverage claiming that his cancer was preexisting condition. James knew that his lack coverage was death sentence. Fortunately, James was able join the PreExisting Condition Insurance Plan Texas and now receiving the medical treatment needs. 
Cathy A., who lives Ohio and small business owner, has Systemic Lupus which has required very little treatment over the years, but she has consistently been denied health insurance because her medical condition. Cathy noted that without working and paying the bills, firm would close. After enrolling the PreExisting Condition Insurance Plan Ohio, Cathy now has the peace mind she deserves and she doesnt have worry about the financial instability that goes with being uninsured. 
These stories are just snapshot what were hearing from people across the nation who are participating the PreExisting Condition Insurance Plan just one many new initiatives resulting from the health care reform law which are helping Americans across the nation. qualify, you must: citizen the United States residing here legally, have been uninsured for least months, and have preexisting condition have been denied insurance coverage because your medical condition. 

SSA Draft Newspaper Article, 12/6/10 
Different states may use different methods determine whether you have preexisting condition and whether you have been denied insurance coverage. So, you need check how establish eligibility your state. For information about how apply, Find Your State www.pcip.gov. You can click your state from map the United States select your state from dropdown menu. You can also call tollfree line at: 18667175826 (TTY 18665611604) get more information. The Call Center open A.M. P.M. Eastern Time. 
### 

SSA Draft Website Copy, 12/6/10 

Are your uninsured? you have preexisting condition? your answer yes both questions, you may eligible for the new PreExisting Condition Insurance Plana program for children and adults who have been uninsured for least months, have preexisting condition, and cant find health insurance. you want find out more about the PreExisting Condition Insurance Plan, you can call 18667175826 (TTY 18665611604). This tollfree Call Center open A.M. P.M. Eastern Time. you can Find Your State www.pcip.gov. You can click your state from map the United States select state from drop down menu for information about how apply. 
For more about other sources health coverage that may available you, please to: www.healthcare.gov. 
### 

Are you uninsured? you have preexisting condition? 
You may eligible for the new PreExisting Condition Insurance Plana program for people who have preexisting condition and have been without health coverage for least six months. For more information, you can call toll free: 18667175826 (TTY 18665611604), you can Find Your State www.pcip.gov find out how apply.